Privacy Policy

If you have any questions about this Privacy Policy please get in touch with us at and we will do our best to help!

1. What is this Privacy Policy for?

This privacy policy relates to how The Clumsy Unicorn collects and processes your data. This includes both personal data and data collected in relation to your use of the website.

If you would like any further information after reading this Privacy Policy please contact us at

2. Who and what is The Clumsy Unicorn?

The Clumsy Unicorn is a blog and online store that is located at the web address

Aphra Dowell-Jones is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

3. What data do you collect and why?

We collect and process personal data as follows:

If you are a customer of ours or if you have registered for an account:

We may collect your individual contact information to enable us to communicate with you in relation to the provision of goods or services by us (for example, in order to provide the relevant goods or services) and other personal information relating to you to in the course of providing the goods or services concerned (for example, credit card, bank account or other financial details, and other information relating to you that is included in any communications between us and you in the course of provision of the goods or services).

If you browse any of our websites

We may collect information on your visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.  We may keep a record of the content on our website that you have clicked on and use that information to target advertising on this website to you that is relevant to your interests and which we have identified based on content you have looked at. This may involve the use of cookies, which is explained in our cookie policy.

If we wish to send you advertising, marketing or promotional material

We may collect your individual contact details in order to send you direct marketing material in order to advertise, market or promote our goods and services (this will be subject to your prior consent where appropriate).  We may combine this with other information we obtain about the things you are interested in and that are relevant to the services provided by us (for example, when you buy something from us or browse our website and view particular content) in order to help us ensure that marketing material that we send you is relevant to what you are interested in.

4. Do you use cookies and pixels? And what are they?!

Similar to other commercial websites, our website utilizes a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

We reserve the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. We reserve the right to use these pixels in compliance with the policies of the various social media sites.

We use cookies on this website to give you the best shopping experience, for example when you have placed an item in your basket, a cookie remembers it is there. We may also data gathered through use cookies and pixels to make improvements to our website.

Cookies may also be collected by some third parties. Some content or applications including advertisers, ad networks, servers, content providers, and application providers may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

5. Where do you process this data?

We normally process personal data only in the UK or elsewhere in the EU.

Where personal data is transferred in relation to providing our services we will take all steps reasonably necessary to ensure that it is subject to appropriate safeguards, such as relying on a recognised legal adequacy mechanism which may include by entering into EC approved standard contractual clauses relevant to transfers of personal information (see and that it is treated securely and in accordance with this privacy policy.

6. How do you keep this data secure?

All personal data processed by us is stored securely (the level of security being appropriate to the nature of the data concerned and the other relevant circumstances).

Unfortunately, the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website and any transmission is at your own risk. Once we have received your information, we will use appropriate procedures and security features to try to prevent unauthorised access.

7. Who might you share this data with?

We may where appropriate share your personal data with appropriate third parties including:

  • Our business partners, customers, suppliers and sub-contractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for;
  • Our auditors, legal advisors and other professional advisors or service providers;
  • Credit or other similar reference agencies for the purpose of assessing your suitability or ability where this is in the context of us entering (or proposing to enter) into a contract with you or the person that you work for.

We may also, where appropriate, share data collected through your use of our website with:

  • Analytics and search engine providers that assist us in the improvement and optimisation of our site and subject to the cookie section of this policy.

We may also disclose your personal data to third parties in the event that:

  • We sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy.
  • All or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply and other agreements with you or the person that you work for; or to protect the rights, property, or safety of our business or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection, or credit risk reduction.

8. What’s the legal basis you use to process my data?

The legal basis on which we process your personal data is as follows:

  • Where it is necessary to obtain your prior consent to processing in order for us to be allowed to do it, we will obtain and rely on your consent in relation to the processing concerned. See below for how to withdraw your consent.

Otherwise, we will process your personal data where the processing is necessary:

  • For the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract.
  • For compliance with a legal obligation to which we are a subject.
  • For the purposes of the legitimate interests pursued by us or another person, provided that this will only be in circumstances in which those legitimate interests are not overridden by your interests or fundamental rights and freedoms which require protection of personal data. Usually where we rely on a legitimate interest, it will be our interest in operating and promoting our business.

9. How long will you keep my data for?

We process personal data only for so long as is necessary for the purpose(s) for which it was originally collected, after which it will be deleted or archived except to the extent that it is necessary for us to continue to process it for the purpose of compliance with legal obligations to which we are subject or for another legitimate and lawful purpose.

10. What are my rights in relation to this data?

If you live in the UK or the EU you have the following rights in relation to personal data relating to you that we process:

  • You may request access to the personal data concerned.
  • You may request that incorrect personal data that we are processing be rectified.
  • In certain circumstances (normally where it is no longer necessary for us to continue to process it), you may be entitled to request that we erase the personal data concerned.
  • Where we are processing your personal data for marketing purposes or otherwise based on our legitimate interests, you may in certain circumstances have a right to object to that processing.
  • Where we are processing personal data relating to you on the basis of your prior consent to that processing (such as in relation to marketing by email), you may withdraw your consent, after which we shall stop the processing concerned.

To exercise any of your rights in respect to this policy (including withdrawing relevant consents or obtaining access to your personal data), you should contact us as at

If you have a complaint about any processing of your personal data being conducted by any of the companies covered by this policy, you can contact us at or lodge a formal complaint with the Information Commissioner.

11. What should I do if I have a complaint about how you have processed my data?

To exercise any of your rights in respect to this policy (including withdrawing relevant consents or obtaining access to your personal data), you should contact us as at

If you have a complaint about any processing of your personal data being you can contact us at Alternatively if you live in the UK or the EU you are able to lodge formal complaint with the Information Commissioner (although we would appreciate it if you could contact us first!)

The Information Commissioner is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.

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